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airvio

low cost, high value flights

logo design | branding

Fictional low cost airline Airvio is targeted at millennials. Low cost flights with a playful and optimistic brand.

The goal was to create an airline that had millennials in mind. Low cost flights to exotic destinations far and wide, with an upbeat, light-hearted and somewhat playful tone. 
 

positive vibes, positive flights

a hint of nostalgia

For the logo, the approach was to go with a  carefree symbol flying or travelling. So I decided on the paper aeroplane.

airvio

font exploration

 Sans-serif fonts were chosen, to emphasise the easygoing nature of the brand.

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